Niiyaa is intricately handcrafted designer scarves with a premium look and feel. Designed, curated, hand-crafted collection by material, color & season.

Niiyaa stands for a purpose, a radiance emanating from the heart. The same emotions and vibrations are carried by each of Niiyaa objects. Each object is made by hand, heart, and an intrinsic passion that can only be possessed by those who are bound to tradition and culture. These are handwoven or tapestry products that are highly coveted worldwide by connoisseurs of style and charisma.

A coming together of a diverse mosaic of crafts and weaves has resulted in the creation of this glorious collection. Interlaced with the colorful threads of life, each piece sings a song of its own to evoke the sweetest emotions. The collection embodies the festive spirit, a tenderness for the past, and hope for the times to come.

Niiyaa is going to be the largest platform that will flaunt passionate artists and artisans from across the world. These magical creators innovate various different product categories using a particular art form. For example, statement jewellery pieces crafted using a beautifully hand-weaved fabric from the west of India are a story untold. Niiyaa is a big believer in telling such amazing stories and flaunting their extremely beautiful yet inaccessible objects in front of the world.

The fashion benefits of a good scarf are more apparent; for decades they’ve served as an easy way to spice up a boring outfit. But their renewed relevance is exciting. Amalgamating traditional weaves, avant-garde prints, and on-trend designs. It is essentially an easy way to inject a flash of elegance into your wardrobe, offering the possibility to create some nice contrasts and highlights across your summer fits with ease.

Their Bandhani and Rabari embroidery make an accessory that is not just right for this moment, but essential. There are many more ways of wearing a trendy scarf. From simply wrapping it around your ponytail to weaving it into your pigtails, here are all the ways in which celebrities and influencers are donning silk scarves right now.